Posted January 27, 2012 by Franck Perrier
Franck Perrier, CEO Idaos and the Digital Academy, answers questions of Arnold Tournemire of Atlantico around the title: buy a "fan" on Facebook, how much does it cost? Today, these groups of fans on the social network have become real tools for strategic communication, marketing and market research. These [...]
Posted January 23, 2012 by Franck Perrier
I will speak Tuesday, January 24 during a conference with Isabelle Bourdet, director of the Press Club in the afternoon. This exchange is restricted to members of the Press Club de France, do not hesitate to contact me if you wish to attend. FACEBOOK: What levers for your brands? The social network of Mark Zuckerberg to [...]
Posted January 19, 2012 by Franck Perrier
We are often faced in the context of our interventions in the workplace, the fact that access to certain sites to be closed for staff. I think of YouTube, Twitter, Viadeo, LinkedIn, Facebook, blogs, e-commerce sites. For marketers, communication and customer relations, or other key functions, [...]
Posted January 6, 2012 by Franck Perrier
Interview with Franck Perrier in the magazine of the MEDEF and the digital web at large, have become a strategic issue for companies and trademarks. Yet the level of culture and level of expertise are insufficient in business. What benefits are offered to companies by the Digital Academy? [...]
Posted December 13, 2011 by admin
It took us a week to consolidate our presence on site at LeWeb 2011, the largest European exhibition in the internet, and read 1% of what was written. We shot six major trends that foreshadow the Internet in 2012. 1 - The convergence of the Social, the Local and [...]
Posted December 2, 2011 by Charline Schmerber
The daily DNA (Latest News from Alsace) suggests in an article on brands and social networks an interesting perspective on the advent of this new active consumer that is now called "consumer-'. While the number of users of social networks large public continues to grow, brands have understood the challenges marketing [...]
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