Posted January 23, 2012 by Franck Perrier
I will speak Tuesday, January 24 during a conference with Isabelle Bourdet, director of the Press Club in the afternoon. This exchange is restricted to members of the Press Club de France, do not hesitate to contact me if you wish to attend. FACEBOOK: What levers for your brands? The social network of Mark Zuckerberg to [...]
Posted December 13, 2011 by admin
It took us a week to consolidate our presence on site at LeWeb 2011, the largest European exhibition in the internet, and read 1% of what was written. We shot six major trends that foreshadow the Internet in 2012. 1 - The convergence of the Social, the Local and [...]
Posted December 2, 2011 by Charline Schmerber
The daily DNA (Latest News from Alsace) suggests in an article on brands and social networks an interesting perspective on the advent of this new active consumer that is now called "consumer-'. While the number of users of social networks large public continues to grow, brands have understood the challenges marketing [...]
Posted April 15, 2011 by Franck Perrier
The ESCP Europe Tuesday, April 26 organized a web conference for students and their guests. The objective of this conference is to raise awareness of business school on the trades and challenges of Web 2.0 so to consider finally the sector as a career opportunity possible. I will attend the table [...]
Posted March 23, 2011 by Franck Perrier
I lead a panel discussion Monday at the Marketing 2.0 conference. We discuss the problems of brands and social media point of view of consumers. Testimonials: Jef Vandercruys, InBev Global Project Leader Digital connection Nick Ayres, IHG Social Marketing Manager Introduction & Moderation: Franck Perrier Managing Director IDAOS
Posted March 14, 2011 by Franck Perrier
I host a lunch Thursday, March 17 for members of the MEDEF on the possibility of professional social networks in the service of the company. These professional social networks are they not as a first step in a risk-free face communication media like Facebook? What is it really? What are the business tactics [...]
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