Posted April 27, 2012 by Charline Schmerber
Over the explosion in the use of community networks, the community manager has become a key figure to value the brand on the social web. Relay messages and relevant content, and host reactive effective spokesperson, its function is now the cornerstone of any digital strategy initiated by the company. Discover the interview [...]
Posted April 26, 2012 by Charline Schmerber
Should we encourage the right of the employee or the employer? According to Article L. 2281-1 of the Labour Code, employees have a legitimate right of expression "on the content, the conditions for the exercise and organizing their work." This right may be exercised outside the professional sphere. In terms of the right of the employer, the company [...]
Posted March 28, 2012 by Franck Perrier
Social media are online today for employees a privileged place of expression. Facebook, Twitter, on forums and blogs are held all types of conversations: conversations about brands, privacy but also on working life. The social web has mutated consistent: the sphere [...]
Posted March 8, 2012 by Franck Perrier
More and more brands mount operations on Facebook. This is how to bring out these operations and generate traffic on the page. To take a picture, Facebook page, your mall: how to bring consumers? Facebook has developed a commercial offering sharp: how to build [...]
Posted January 19, 2012 by Franck Perrier
We are often faced, as part of our interventions in the workplace, the fact that access to certain sites to be closed for staff. I think of YouTube, Twitter, Twitter, LinkedIn, Facebook, blogs, e-commerce sites. For marketers, communication or customer relations or other key functions, [...]
Posted May 3, 2011 by Franck Perrier
In early March, the mascot Malabar was replaced by the cat "Mabulle" and this has resulted in many spokespeople on Facebook. The criticism has come from adults but potentially off-target prescribers (parents) and / or influencers. The stakes for the brand was to be more in tune with his audience "young" in which the [...]
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