Posted January 19, 2012 by Franck Perrier
We are often faced in the context of our interventions in the workplace, the fact that access to certain sites to be closed for staff. I think of YouTube, Twitter, Viadeo, LinkedIn, Facebook, blogs, e-commerce sites. For marketers, communication and customer relations, or other key functions, [...]
Posted May 3, 2011 by Franck Perrier
In early March, the mascot Malabar was replaced by the cat "Mabulle" and this has resulted in many spokespeople on Facebook. The criticisms come from adults but potentially off-target prescribers (parents) and / or influencers. The stakes for the brand was to be more in tune with the public "youth" to whom the [...]
Posted April 5, 2011 by Franck Perrier
I was recently interviewed by Delphine Parlier Timbuktoo co-founder of a company to create brand names. Specializes in naming the last 5 years, it "puts his creative energy to your projects mark" by using innovative technologies. Here is the conversation I had with her. Delphine - The [...]
Posted March 14, 2011 by Franck Perrier
I host a lunch Thursday, March 17 for members of the MEDEF on the possibility of professional social networks in the service of the company. These professional social networks are they not as a first step in a risk-free face communication media like Facebook? What is it really? What are the business tactics [...]
Posted November 25, 2010 by Franck Perrier
Posted November 22, 2010 by Franck Perrier
I host a lunch on Thursday for members of the MEDEF on the opportunities for brands to engage in conversations with users. What is engagement marketing? How to develop a strategy on Facebook? BtoB or BtoC, what options? How to launch and lead their communities? How to choose a partner: enforcement agency or [...]
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