At the last edition of the conference Marketing 2.0 in Paris (next starts March 22, 2010), I attended the intervention of Scott Monty, Head of New Media (Global Digital & Multimedia Communications Manager) to Ford Motor Company. Since then, I followed on Twitter. And we have analyzed its multi-faceted strategy on new media, built around her vision:

I Believe That people would Rather Have a conversation with a person Than a brand.

Scott Monty has arrived at Ford in July 2008, and works on strategic and operational dimensions related to new media: e-marketing, blogger relations, customer service and internal communication. Its role is paramount since Ford has, from 2006, new media at the heart of its activities.

Scott Monty is also a blogger and podcaster assets, and shares his interest in the convergence of advertising, marketing and public relations. It has 38,595 subscribers to his Twitter account.

To find it:
His account Twitter
His homepage LinkedIn :
His business blog: The Social Media Marketing Blog
His blog more personal